| Please note, these PowerPoint slides are adapted
from: Solomon, MR, Marshall, GW and Stuart, EW. Marketing: Real People, Real Choices (5th edition). New York: Pearson/Prentice Hall, 2008. |
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| Please note, these PowerPoint slides are adapted
from: Wild, JJ, Wild, KL and Han, JCY. International Business: The Challenges of Globalization (4th edition). New York: Pearson/Prentice Hall, 2008. |
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