The Condo Sales Case
According to the text
authors:
“This case involves
an investigation of the factors that affect the sale price of
The sales data were obtained for a
new
1. The units facing south, called ocean-view,
face the beach and ocean. In addition,
units in building 1 have a good view of the pool. Units in the rear of the building, called
bay-view, face the parking lot and an area of land the eventually borders a
bay. The view from the upper floors of
these units is primarily of wooded, sandy terrain. The bay is very distant and barely visible.
2. The only elevator in the complex is located
at the east end of building 1, as are the office and game room. People moving to or from the higher floor
units in building 2 would likely use the elevator and move through the passages
to their units. Thus, units on the
higher floors and at a greater distance from the elevator would be less
convenient; they would require greater effort in moving baggage, groceries,
etc. and would be further away from the
game room, the office, and the swimming pool.
These units also possess an advantage: there would be the least amount
of traffic through the hallways in the area and hence are the most private.
3. Lower-floor, oceanside units are most suited
to active people; they open onto the beach, ocean and pool. They are within easy reach of the game room
and they are easily reached from the parking area.
4. Checking the layout of the condominium
complex, you discover that some of the units in the center of the complex, units
ending in numbers 11 and 14, have part of their view blocked.
5. The condominium was completed at the time of
the 1975 recession; sales were slow and the developer was forced to sell most
of the units at auction approximately 18 months after opening. Consequently, the auction data are completely
buyer-specified and hence consumer oriented in contrast to most other real
estate sales data which are, to a high degree, seller and broker specified.
6. Many unsold units in the complex were
furnished by the developer and rented prior to the auction. Consequently, some of the units bid on and
sold at auction had furniture, others did not.
This condominium complex is
obviously unique. For example the single
elevator located at one end of the complex produces a remarkably high level of
both inconvenience and privacy for the people occupying the top floors in
building 2. Consequently, the developer
is unsure of how the height of the unit (floor numbers), distance of the unit
from the elevator, presence or absence of an ocean view, etc. affect the prices
of the units sold at auction. To
investigate these relationships, the following data were recorded for each of
the 106 units sold at auction (actually 209 observations):
1.
2. Floor height.
The floor location of the unit; the variable levels are 1, 2, … , 8.
3. Distance from
elevator. This distance, measured along the length of the complex,
is expressed in the number of condominium units. An additional two units of distance was added
to the units in building 2 to account for the walking distance in the
connecting area between the two buildings.
Thus, the distance of unit 105 from the elevator would be 3, and the
distance between unit 113 and the elevator would be 9. The variable levels are 1, 2, … , 15, and are
given on the figure.
4. View of the
ocean. The presence or
absence of an ocean view is recorded for each unit and specified with a dummy variable
(1 if the unit has an ocean view, 0 if not).
Note that the units not possessing an ocean view would face the parking
lot.
5. End unit. We expect the partial reduction
of view of end units on the ocean side (numbers ending in 11) to reduce their
sale price. The ocean view of these end
units is partially blocked by building 2.
This qualitative variable is also specified with a dummy variable (1 for
units ending in 11, 0 if not).
6. Furniture.
Units furnished by the developer are indicated by a dummy variable (1 if
furnished, 0 if not).
Your objective for this project is
to build a regression model that accurately predicts the sale price of a
condominium unit sold at auction.
Prepare a professional document that presents the results of your
analysis. Include graphs that
demonstrate how each of the independent variables in your model affects price.”
Do not assume a great
deal of knowledge about multivariate analysis by the lay readers of this
document. Explain carefully what the
results mean. Also interpret the output. You just need to perform the five t-tests and
an F-test as explained in class. All the
statistics needed are provided on the printout of the regression program. Also calculate the predicted price of unit
412, which was not furnished.
[Important note: You may want to consider cross-product terms of the
form x1x2 in your model.
The terms, called interaction terms, allow the relationship between y
and one of the independent variables, say x1, to change as the value
of the other independent variable, x2 changes.]